Top 5 Social Apps Performance in Ukraine: Q2 2025

In the second quarter of 2025, the social app landscape in Ukraine on a unified platform saw varied performance across the top five applications. This analysis, based on data from Sensor Tower, provides insights into the weekly downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE maintained a robust presence with weekly revenue peaking at approximately $504K in mid-June. The app also saw a steady increase in downloads, reaching about 117K by the end of June, while active users fluctuated between 13M and 13.6M.

Instagram experienced modest weekly revenue, with a slight dip to around $3.8K in late May, before rising to $4.2K at the end of June. Download numbers were consistent, averaging around 50K weekly, and active users showed a gradual increase, reaching nearly 11.8M by the quarter's end.

Facebook saw a stable revenue flow, peaking at $1.8K in late May. Download figures rose to approximately 51K in late May, while active users maintained around 10.5M throughout the quarter.

Резерв+, despite not generating revenue, showed positive growth in downloads, reaching over 52K by the end of June. Active users varied, peaking at 1.66M during the quarter.

Likee - Short Video Community reported low revenue, with a peak of $687 in late June. Downloads decreased over the quarter, ending at around 24K, while active users hovered around 800K.

For more detailed insights and trends, visit Sensor Tower's platform.